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With 25+ years of experience leading various organizations within Microsoft Shawn pioneered the Lifestyle Marketing Discipline for the company. As the head of Lifestyle Marketing at Microsoft Shawn and his team broke new ground and reimagined creative ways to infuse the company and its products into popular culture. As the head of Lifestyle Marketing Shawn formalized and created a best-in-class product placement program and built authentic ambassadors for Microsoft across the entertainment industry. Over the years Shawn helped launch Windows 98, Windows Me, Windows XP, Windows Media Center, XBOX, KINECT, HALO, GEARS OF WAR, Internet Explorer 3,4,5 and designed and executed the launch day for the first 26 Microsoft Stores.