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Lisa Adams is a seasoned marketing professional with extensive experience in the financial services sector. Currently serving in dual roles as a Marketing and Closing Loan Officer at B:Side Capital + B:Side Fund since December 2021, Lisa has previously held key positions including Senior Consultant at Lisa Adams LLC and Director of Product Marketing at Temenos, where Lisa successfully developed and executed global product marketing strategies. With a background that also includes roles as Vice President of Marketing at FirstBank, and a solid grounding in finance with an MBA from Thunderbird School of Global Management, Lisa has demonstrated expertise in product positioning, competitive analysis, and creating impactful marketing content. Lisa's career highlights include leading successful marketing campaigns, managing teams, and enhancing customer experiences across various banking platforms.