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Elena Leinmüller is an accomplished industrial designer with extensive experience in the home appliances sector, currently serving as the Head of Industrial Design Cooling & Laundry Care at BSH Home Appliances Group since December 2017. Elena leads design teams focusing on refrigerators, freezers, and laundry care appliances for various brands, including Neff and Balay. Prior to this role, Elena held positions as Senior Industrial Designer for brand Neff at BSH Home Appliances and co-founded the design agency Re-Animate, specializing in animation and web design. Elena's early career includes freelance work and product design roles at WMF AG and Kodos, along with formative experiences as a trainee. Educational credentials include a Master of Art in Industrial Design from Ural State Academy of Architecture and Arts, and certifications in Scrum and Design Thinking.