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Astrid Gusbin currently serves as a D2C Online Specialist (UX & CRO) and Digital Marketing Manager at BSH Home Appliances Group since January 2022, while also working as an External Lecturer at IHECS since September 2023, teaching "E-commerce / E-retailing" to Master's students. Previously, Astrid held various positions at L'Oréal from May 2018 to December 2021, including D2C Brand Manager for US Brands and E-commerce Manager for Kiehl's & Urban Decay, focusing on digital strategies and media campaigns. With a background in digital planning at agencies like Blue 449 and Zenith, Astrid’s early career includes internships and a student job, culminating in a solid educational foundation with multiple degrees from Université catholique de Louvain and other institutions.