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As Executive Director of Franwell Inc.'s METRC Program, Denholm was responsible for consulting with states, regulators, associations, marijuana cultivators and dispensaries about how to deploy leading-edge technology and advised them about business logistics and processes. In addition, he oversaw research of business opportunities, architecting solutions, and training and education in support of both state agencies and the marijuana industry. METRC is currently contracted with eleven states and the District of Columbia to provide a centralized track and trace compliance system for these legalized cannabis markets.