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While his extensive background in the financial services and technology sectors is noted for his success with SaveDaily and the Jeda Group, Jeff’s career trajectory has in fact been built by a highly-motivated and restlessly innovative spirit. He is a child of prosperous Southern California, but not of the sun and fun, beach-based slice that usually springs to mind. Jeff was born and reared in the agricultural northern reaches of Orange County, where strawberry farms and Disneyland were the only games in town.