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Lorraine A. Daignault, an experienced university and industry marketing and communications leader, has been named Bryant University’s first Chief Marketing and Communications Officer (CMCO) following a national search. Ms. Daignault joins the leadership team of Bryant University President Ross Gittell, Ph.D., and will serve in a key role central to advancing initiatives of Bryant’s Vision 2030 strategic plan.

With Vision 2030, Bryant University will be positioned to increase enrollment and diversify the student population through focus on delivering a superior student educational and campus life experience, competitive athletics and Top 1% return on education investment for future generations of global leaders. Ms. Daignault begins her term as CMCO in July 2022.

Ms. Daignault joins Bryant University from Babson College, where she served as Assistant Vice President, Institutional Marketing and Communications Strategy, and guided marketing and communications planning to advance institutional strategy. Before Babson, Ms. Daignault served as Director of Marketing and Communications at Tufts University in Medford, MA, and as Vice President of Worldwide Marketing at KANA Software, Inc. in Menlo Park, CA.

At Bryant, she will be engaged with all branding, marketing and communication aspects of the University’s Vision 2030 Strategic Plan and its commitment to real-world ready education for critical 21st-century skills, knowledge and emerging career opportunities. The Vision 2030 strategic plan reaffirms Bryant’s enduring institutional-wide commitment to educating the students to be real-world ready and succeed, with graduates achieving life-long earnings among the top 1% nationally.