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Sandrine Kurdi

Team Lead, Global CRM Strategy at BRP

Sandrine Kurdi has a diverse range of work experience in marketing and communications roles. Sandrine started their career as a Conseillère en vente at Sports experts from 2009 to 2013. Sandrine then worked in various marketing positions at Énergie Cardio, including as an Entraineur and in the Marketing Department, from 2013 to 2015. Sandrine then took up the role of Responsable du marketing et des communications at OGYM - Conditionnement physique from 2015 to 2018. Following that, they worked at Yves Rocher Canada as a Chargée de campagne marketing omnicanal from 2018 to 2019, and as a Chargée de marketing relationnel eCRM from 2019 to 2020. From 2020 to 2021, Sandrine worked as a Spécialiste Marketing Numérique at Lowe's Canada. Currently, they are working at BRP as a Global CRM Specialist since 2021, and has also held positions as a Global CRM Strategist, E-commerce, and a Team Lead, Global CRM Strategy.

Sandrine Kurdi completed their education in a chronological order. From 2010 to 2014, they attended Cegep Andre-Laurendeau, where they obtained a degree in Techniques en gestion de commerces with a focus on Marketing / gestion du marketing, général. Later, from 2014 to 2017, they pursued a Baccalauréat en Administration des Affaires with a concentration in marketing at École des sciences de la gestion (ESG UQAM). In 2020, they obtained a certification in Pause-café: La communication interpersonnelle from LinkedIn.

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