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Guillaume Brodeur has extensive experience in marketing and customer engagement, currently serving as Lead Customer Engagement for Sea-Doo at BRP since September 2020, with additional roles focused on global marketing strategy for Ski-Doo and Lynx. Previous positions include Chef campagne marketing for Air Canada, project management at Randstad Canada, and marketing advisory roles at Metro Inc. and L'Oréal. Early career experience includes a product expert role at Future Shop. Guillaume holds a Bachelor of Business Administration in Marketing from Université du Québec à Trois-Rivières and a diploma in Commerce Management from Cégep Édouard-Montpetit.