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Megan Davies currently serves as Media Lead UK and Marketing Manager IRE at Brown-Forman since September 2021, overseeing paid media strategies for brands such as Jack Danielā€™s and Woodford Reserve while collaborating with marketing leadership on overall strategy. Prior to this role, Megan worked at UM London, advancing from Digital Account Executive to Comms Director, where responsibilities included leading a media planning team, integrating innovative audience strategies, and managing significant account wins. Early career experience includes research and digital marketing internship roles at WaveMetrix and WordWide London, respectively. Megan holds a Bachelorā€™s degree in History and Politics from the University of Sussex.