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Farzaneh A. is a seasoned professional in business intelligence and data science, currently serving as a Senior Global Business Intelligence Analyst at Brown-Forman since 2023. Previously, Farzaneh held positions including Senior AI/Data Science Consultant at Mediaan and Data Scientist with DSM, focusing on enhancing marketing campaign effectiveness. Additional experience includes roles as a Data Scientist at Coöperatie DELA, where Farzaneh utilized Python and SQL for data analysis, and as a Data Analyst & Developer at Kempenhaeghe, contributing to medical understanding of sleep disorders. Farzaneh's earlier work includes analysis for the European Commission and research on environmental data at TARBİL. Educational credentials encompass a Doctorate in User System Interaction from Eindhoven University of Technology, a Master's in Computer Engineering from Istanbul Technical University, and a Bachelor's in Information Technology from the University of Tabriz.