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Lisa Watkinson is an experienced digital marketing professional with a strong background in developing and managing digital strategies across several prominent companies. Currently serving as the Senior Digital Marketing Manager at Brother UK Ltd since August 2010, Lisa leads the Digital Team to create impactful acquisition campaigns and engaging websites. Previous roles include positions at BUPA, where notable contributions included managing online marketing for travel insurance and cash plans, and dabs.com, where Lisa was responsible for paid search marketing campaigns and budget performance. Lisa holds a Post Graduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing and a BA (Hons) in Business Management from The Manchester Metropolitan University.