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Ioana Nitu is a seasoned professional in retail and merchandising, currently serving as a Senior Business Manager at Brother UK Ltd since August 2015. Ioana's career at Brother UK Ltd also includes roles as Business Manager Distribution, Channel Development Executive, and Product Manager. Prior experience includes serving as Assistant Category Consumer Manager at Morphy Richards and as an International Marketing Executive at Brighter Directions. Ioana began professional development as a Product Marketing Intern at Bosch Lawn & Garden and also worked as a Management Consultant at SC Guban SRL. Academic qualifications include a BA (Hons) in International Business from Nottingham Trent University and a Baccalaureate Diploma in Science with English and German from "Moise Nicoara" National College.