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Shelly Riera's work experience is as follows:

1. Vice President at Brookdale (2015-Present): Shelly established the company-wide marketing function, including comprehensive media channels. Shelly built lead generation and nurturing programs that resulted in significant lead growth while decreasing the budget.

2. Director, Consumer Advertising at AT&T (2008-2015): Shelly managed marketing campaign strategy, advertising development, and media plans for ethnic consumers. Shelly also facilitated the development of competitive media strategies to increase brand awareness and drive sales conversion.

3. Associate Director at AT&T (2003-2008): Shelly managed the African American direct marketing program, which saw a 2 to 1 return on investment and increased the budget. Shelly also handled marketing campaign strategies for various products.

4. Assistant Marketing Manager at Turner Broadcasting (2000-2003): Shelly managed the marketing plan and advertising budget for CNN's Spanish products.

5. Traffic Manager at Value America (1998-2000): Shelly managed the infomercial ad budget for personal computers and led an Intel co-advertising program. Shelly also administered a large advertising production and placement budget.

6. WQMZ/WUVA Account Executive at Charlottesville Broadcasting Company (1998): Shelly managed FM accounts, increased revenue through targeted ad campaigns, and sold new productive accounts.

Shelly Riera holds a B.S. degree in Elementary Education and Spanish from Florida State University.