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Wes Dudley is an experienced professional in customer experience and digital transformation, currently serving as Vice President of Customer Experience at Broad River Retail since October 2022. Previously, Wes held similar roles at Mitchell Gold + Bob Williams and Ashley Furniture Industries, focusing on continuous improvement strategies to enhance client satisfaction through people, processes, and technology. Wes's extensive tenure at JCPenney spanned three decades, during which various leadership positions were held, including Director of Corporate Customer Care and Senior Project Manager, leading significant technology and process improvements to elevate customer satisfaction across multiple business verticals. Notably, Wes reorganized teams to meet industry standards, drove profitable sales growth, and developed strategic tools for improving customer experiences.