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Joe Cunetta began their career as a Brand Ambassador at Scion Field Team in 2010. Joe then worked as an Access and Security Technician at AGW & Associates in 2011. From 2012 onwards, Joe transitioned to various roles at Brivo, starting as an Application Engineer and progressing to Product Manager of Partner Products, Product Manager of Brivo Onair, Senior Product Manager, and Lead Product Owner. In these roles, they were responsible for product planning, execution, managing partner relationships, and defining the product vision.

Joe Cunetta completed their Bachelor of Science degree in Electrical Engineering at Florida International University from 2005 to 2011. Joe also obtained various certifications such as CSPO, PMC-I, and Certified System Engineer ICAM (CSEIP) in the following years.