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Genaro Hurtado Sánchez has a diverse work experience spanning various industries and roles. Genaro founded and served as the CEO of Brivé Soluciones since 2002. In 2013, they became an Angel Investor at Angel Ventures and also served as a board member at INROADS DE MÉXICO, A.C. Genaro held positions at Microsoft as an MBS Product Marketing Manager from 2001 to 2004 and at Certifica México as the Country Manager in 2001. Genaro also worked as the Marketing Director at Gratis1.com/Starmedia from 2000 to 2001 and as the Subdirector Debits Cards Business Unit at BBVA from 1994 to 2000. More recently, they have taken on roles including Presidente del Comité de Evolución at Asociación Mexicana en Dirección de Recursos Humanos (AMEDIRH) since November 2020, Leader at MEXICOPUEDE.mx since April 2020, and Member of the Board at LIKS since August 2020.

Genaro Hurtado Sánchez pursued their education starting from 1989 to 1994 at Tecnológico de Monterrey, where they obtained a degree in LAE, ITESM. Genaro later went on to study at Instituto Tecnológico Autónomo de México from 1997 to 2001, where they earned an MBA degree in eBusiness. Additionally, they attended Northwestern University - Kellogg School of Management in 2003 and 2004, focusing on Strategic Marketing. In 2013, they joined the MBA class, but no specific details about the institution or field of study are provided.