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Tina S. is an experienced professional in strategic insights and digital business strategy, currently serving as the Strategic Insight Manager at the British Retail Consortium since April 2021. Previously, Tina held the position of Advisor for the Digital Business Strategy Council at Forrester from November 2016 to March 2021, where support was provided to digital leaders in leveraging peer insights and best practices. Tina's extensive career includes a significant tenure at IMRG from October 1996 to November 2016, where responsibilities included leading data initiatives as Head of Data and CIO, managing the IMRG Capgemini e-Retail Sales Index and establishing key relationships with over 100 retailers, contributing to the development of essential industry benchmarks.