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Sally Thomas is an experienced marketing professional currently serving as the Head of Brand and Creative at The British Horse Society since April 2023. Prior to this role, Sally held various positions at Bank of Ireland from 2001 to present, including Product Owner - Marketing Communications and Marketing Communications Manager, where responsibilities included developing acquisition and retention strategies. Previous experience includes Head of Marketing at Jelf Group plc, Online Development Manager at Sun Life Direct, and Campaigns & Channel Marketing Manager at AXA Wealth. Sally's career began at Bank of Ireland with a focus on consumer marketing, including the launch of several mortgage brands. Educational qualifications include a Master's degree in Demography and Population Studies from Cardiff University and a BA in Geography from Aberystwyth University.