Julia Ironside is an experienced marketing professional currently serving as Head of Performance Marketing and Analytics at The British Horse Society since January 2023. Previously, Julia held the position of Senior Marketing Manager - Membership at the National Farmers' Union from January 2011 to January 2023, leading a team in multi-channel marketing initiatives focused on member recruitment and retention. Julia's extensive experience includes roles as Marketing Manager at Qatar M.I.C.E Development Institute for the DIMDEX 2010 exhibition, and at Reed Travel Exhibitions for the EIBTM event, where management and international marketing strategies were key responsibilities. Educational qualifications include a BSc in Human Geography from the University of Reading, an Advanced Certificate in Marketing from CIM, and a diploma in Teaching Mat Pilates and Equipilates Biomechanics Trainer.
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