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Amy Johnson has a diverse range of work experience, spanning from sales and customer service roles to digital marketing positions. Starting in 2013, they worked as a Sales Assistant at St. Marcus Fine Foods, where they provided customer assistance and handled orders. In 2014, they transitioned to the hospitality industry as a Bartender at The Star, delivering efficient service and creating a welcoming atmosphere. Amy continued their bartending career at The Five Bells in 2015, focusing on beverage preparation and upselling. That same year, Amy joined Union Insurance Broker Co.,Ltd. as a Family Protection Consultant, where they excelled in sales and obtained accreditation from the Financial Conduct Authority. After their time at Union Insurance, they worked as an Email Marketing Executive at ATG (Auction Technology Group), responsible for producing and sending email communications as well as managing social media promotions. In 2018, they moved to Gamesys, first as a Conversion Executive, overseeing various conversion and referral campaigns, and later as a Senior Conversion Executive, taking on ownership of conversion campaigns and the Refer a Friend scheme. Their work at Gamesys led to significant growth in referrals and the development of successful marketing campaigns. From 2021 to early 2022, Amy worked at Daydot as a Senior Optimisation Executive, leading the conversion optimisation program for clients such as RSPB and The Wall Street Journal. Amy used evidence-based approaches and A/B testing to drive improvements in conversion performance. In 2022, Amy joined MyTutor.co.uk as a CRO Manager, establishing and managing an experimentation program to optimize the website and customer journey, achieving a significant increase in sign-ups through successful A/B tests. Currently, they are a CRO Specialist at the British Heart Foundation, starting in 2023.

Amy Johnson earned a Bachelor of Science (BSc) degree in Psychology from Goldsmiths, University of London from 2014 to 2017. Prior to that, they completed their A-Levels in Psychology, Politics, and History at Harrow College from 2012 to 2014. In addition to their formal education, Amy has obtained several certifications related to conversion optimization audits, A/B testing, economics, interpersonal communication, and marketing from institutions such as CXL and LinkedIn in 2021.