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Erta Christidi is a Senior Pricing Analyst at British Gas since September 2023, with prior experience as a Pricing Analyst at Direct Line Group from March 2020 to March 2023, supporting multiple brands and driving pricing performance through data-driven insights and statistical modeling. From June 2015 to September 2016, Erta worked as a Life Underwriter in the Health Life & Pension Department at International Life, managing customer quotes and conducting risk assessments. Educational qualifications include a Master's degree in Actuarial Science and Risk Management and a Bachelor's degree in Statistics and Insurance Science, both from the University of Piraeus.