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Joel Bradsen is currently the Senior Manager of Digital & eCommerce at BC Liquor Distribution Branch, leading the development of online user experience and digital strategies. Prior to this, Joel has a background in eCommerce merchandising, brand consulting, and category business analysis at companies like Canadian Tire Corporation. With a degree in Marketing and Operations Management, Joel has a strong foundation in business administration and a proven track record of driving growth and success in various roles throughout their career.