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Eric Hopkins is the President & CEO of BCAA, a position held since October 2011, where leadership has focused on delivering value to members through insurance and roadside assistance products while enhancing community connectivity through mobility solutions. Prior roles at BCAA include Senior Vice President & Chief Strategic Ventures Officer, Chief Digital Officer, and Chief Business Unit Officer, overseeing significant operations and growth initiatives. Earlier experience includes leadership roles at Evo Car Share and The Globe and Mail, where restructuring efforts led to sales growth, and a comprehensive marketing career at The Coca-Cola Company. Eric holds a B.A. in English from the University of Washington and a B.B.A. in Marketing from Simon Fraser University.