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Roy Chaaya, MBA (Oxon), possesses extensive experience in brand management and marketing, particularly in the tobacco and vapor sectors. Notable roles include International Brand Manager for THP and Area Brand Manager for Vapour at BAT, as well as various positions at Philip Morris International, such as Marketing Manager for the Medium & Low Segment in Jordan & PAA and Brand Manager for Marlboro. Currently, Roy is pursuing a Diploma in AI for Business at Saïd Business School, University of Oxford, having completed an MBA at the same institution in 2018.