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Philipp Fritschi is an experienced Insights & Foresights Delivery Lead and Senior Insights Manager at BAT, responsible for delivering consumer-centric brand and category insights to drive business growth in the U. S. Prior to their current role, Philipp held various positions at Ontex where Philipp managed strategic activities for brands in different regions and markets. With a background in Business Administration and Management, Philipp has a strong analytical skill set that Philipp has applied to develop new products, improve brand identity, and implement commercial strategies based on complex data analysis.