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Nicolas Lerouge is a professional with extensive experience in marketing analytics and insights, currently serving as the Manager of Global Marketing Effectiveness at British Airways since October 2023. Previously, Nicolas held the position of Head of Marketing Analytics and Insights at Trainline from August 2017 to September 2023. Nicolas's career at British Airways began in June 2013, where roles included Digital Analytics Team Leader and Senior Insight Analyst. Prior to that, Nicolas worked at Expedia, Inc. from January 2009 to June 2013, taking on various positions such as Senior Business Analyst, Senior Global Marketing Analyst, and Marketing Analyst. Early career experience includes a role as Loyalty Manager at Avis from March 2006 to December 2008. Educational qualifications include a Master's degree in Yield Management and Services Marketing from ESSCA Angers France and a degree from EBS Paris - European Business School.