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Beth Goldswain (Hedley) is an experienced communications professional currently serving as the CRM Communications Lead Manager - Customer Experience at British Airways since December 2019. In this role, Beth leads a team focused on crafting targeted and personalized CRM communications to enhance customer interactions with the brand. Prior to British Airways, Beth held various positions at neoseven marketing agency from January 2017 to November 2019, including Customer Communications Lead and Communications Manager, where responsibilities encompassed strategic messaging and client management. Earlier career experiences include a Media Sales Executive role at NRI, where Beth focused on selling advertising space within the financial sector, as well as internships in communications at the University of Nebraska-Lincoln and Athlete Network. Beth holds a degree in Journalism of Mass Communications from the University of Nebraska–Lincoln and has a background in sales and customer service from positions at Manor Lodge School and Hollywood Bowl Group Plc.