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Betsy Holleman has extensive experience in business development and event management, currently serving as the Sr. Manager of Business Development and Events at Bristol Motor Speedway since August 2011, following a role as Marketing and Events Manager. Prior to this position, Betsy held the title of Regional Director at the American Heart Association from August 2010 to August 2011, and worked as a Health Promotion Specialist at Wellmont Health System from January 2009 to August 2010. Betsy earned an MBA in Healthcare Administration from King University (2010-2011) and a BS in Health Promotion/Business from Appalachian State University (2005-2008).