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Benjamin developed his passion for people management as he built, led, and scaled teams of up to 200+ at PwC and CMA-CGM, and in advising leading organizations both as a McKinsey consultant and internally while heading Lazada’s strategy department, and consistently saw a common pattern: companies always considered people their most crucial success element, but lacked the tools and equipment to help their people reach their full potential.

In 2018 he created BrioHR, an all-in-one HR management software to help companies implement and maintain effective people management, leading to more productive employees and improved company performance.