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Snowden McFall has a diverse work experience spanning several companies and roles. Snowden is the Owner and President of Fired Up! Professional Speaking and Coaching since 1996. Prior to that, they were the President of Brightwork Advertising and Training, Inc starting from 1983. Before Brightwork, Snowden worked as an Account Executive at O'Neil and Associates from 1982 to 1983.

Snowden McFall attended Vassar College from 1972 to 1975, where they earned a Bachelor's degree in History and Psychology. Snowden then went on to Brown University from 1975 to 1976, obtaining a Master of Arts in Teaching. After their formal education, Snowden McFall participated in various conferences and seminars, including the Extreme Business Makeover Conference, Insight Seminars, and Leadership Jacksonville. Snowden also became a member of the National Speakers Association. Snowden McFall holds additional certifications as a Certified Money Breakthrough Business Coach from KendallSummerHawk.com and is a Professional Member of the National Speakers Association.