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Sally Roffman began their work experience as the Director of Marketing Communications at the Smithsonian Institution Division of Performing Arts in September 1976. After six years, they transitioned to become the President of Creative Strategy, Inc. in 1982, where they worked until October 2009. During their time at Creative Strategy, Inc., Sally started the Strategic Marketing Division at BrightKey, Inc., a former client. As the Chief Strategy Officer at BrightKey, they established a new team that provided marketing services to corporations, associations, and other nonprofits.

Sally Roffman attended Duke University from 1969 to 1973 and received a Bachelor of Arts (BA) degree. Sally then pursued further education at George Washington University, where they obtained a Master of Business Administration (MBA) degree. Additionally, Sally Roffman completed another MBA program at The George Washington University. No specific start or end years are provided for their MBA degrees.