Greg Armshaw has gained extensive work experience in various roles and industries. Their most recent position was as a Senior Director of Strategy at Brightcove, where they consulted with customers across the APAC region to help them achieve their business goals through video solutions. Prior to that, they held roles such as Head of Media - Asia and Sales Director - Asia at Brightcove, where they focused on driving growth and delivering solutions for media companies. Greg also served as a Board Director and Advisor at the Asia Video Industry Association, where they contributed to promoting the interests of the video industry in the region. Greg also worked as a Mentor at Chinaccelerator, guiding and supporting entrepreneurs in the seed-funding program. Greg has additional experience as a Consultant at Gregory Armshaw and Assocs., where they provided strategic guidance in areas such as market entry, application strategy, and startup advisory. Earlier in their career, they held leadership positions at McCann Worldgroup, Universal McCann, BMRB (now Kantar Media), Classic FM, and Kiss 102, where they specialized in digital strategy, technology consultancy, media planning, and client service. Greg's expertise spans across various industries and domains, including video, media, technology, and market research.
Greg Armshaw attended William Hulme's Grammar School from 1982 to 1989. Greg then went on to Northumbria University, where they studied Building Services Engineering from 1989 to 1992.
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