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David Craik has over 20 years of work experience in marketing and digital media. David started their career as a Marketing Manager at API Software Ltd in 1997, and then moved on to become a Marketing Executive at Newsquest in 1998. From 2000 to 2010, David worked at s1, where they started as the Head of Marketing and played a key role in transforming the business into Scotland's most successful digital media brand. During their time at s1, they received numerous marketing awards and was recognized as the first runner up for Young Marketer of the Year. In 2010, David became the Managing Director of Bright Signals, a creative content company specializing in social media management and reaching millions of fans.

David Craik obtained their MA-1st Class degree in Marketing, Management Studies, Computing Science, and Psychology from the University of Glasgow between 1993 and 1997.