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Andy Lin is President and Chief Executive Officer at Provoke Solutions. Andy provides strategic direction and oversees all aspects of Provoke's business. Through his focus on driving compelling go-to-market offerings and developing leadership capabilities with his team, Andy instills client-centricity and accountability. With a strong technical background, Andy deeply understands what clients desire: delightful experiences that are at the intersection of technology, business strategy, and creative design. Andy's ability to balance tactics and strategy has led to his track record of driving hyper-growth for technology and management consulting businesses, breaking through revenue plateaus to reach new inflection points.

Andy joined Provoke in 2021. Prior to Provoke, Andy was Chief Sales and Marketing Officer at another services firm headquartered in the San Francisco Bay Area, where he helped the CEO develop and pivot to a new go-to-market. This resulted in a 38% CAGR between 2017 and 2020. He brings an abundance of expertise and experience through his nearly 30 years of serving in nearly every consulting position in the industry, starting his career as a software engineer with progressively increasing levels of responsibility and span of control. Andy received his BA in Biochemistry from the University of California, Berkeley.