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Tessa Anderson is an accomplished marketing professional with extensive experience in digital marketing and marketing automation. Presently serving as Director of Marketing Automation at BridgeTower Media since July 2011, Tessa has developed comprehensive email marketing strategies that enhance engagement and conversions while maintaining a high-quality email database through best practices. Prior to this role, Tessa worked at The Colorado Springs Business Journal from September 2004 to July 2011, holding positions including Digital Marketing Manager and Circulation Marketing Manager. Tessa earned a Bachelor of Science in Business with a focus on Marketing from the University of Colorado Colorado Springs between 2003 and 2006.