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Alicia Zamora Peña has a strong background in marketing and trade strategy, with experience in companies like Bridgestone EMIA, Imperial Brands PLC, and ALTADIS CANARIAS SA. Alicia has worked in various roles such as Brand Manager, Trade Marketing Analyst, Activation Executive, and Marketing Support Executive. Alicia has a Master's degree in International Business, a Licentiate degree in Economics, and additional certifications in Branding and English for Business. Alicia has demonstrated expertise in managing marketing plans, trade marketing activations, and supporting sales strategies to drive company performance and market share.