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Alexandra (Ali) Cassim has extensive experience in marketing and digital roles. Alexandra (Ali) is currently the Head of Marketing, Product & Digital at BridgeClimb Sydney, where they lead the marketing and sales team, as well as handles product development and website optimization. Alexandra (Ali) is also leading BridgeClimb's first Reconciliation Action Plan.

Previously, they worked as the Head of Growth and Acquisition at BridgeClimb Sydney and as a Board Director at Varuna, The National Writers' House.

Alexandra (Ali) has also served as a marketing strategy advisor at Agronomeye, a marketing and product director at Tasmania.com Pty Ltd, and a marketing consultant at various companies including Little Rascals and Fairfax Digital.

Their previous roles also include being a marketing and commercial integration director at NewsLifeMedia and a marketing director at RateCity.com.au.

Alexandra (Ali) holds expertise in brand positioning, digital product management, acquisition strategy, marketing strategy, and team management.

Alexandra (Ali) Cassim received a Bachelor's degree in Marketing from the University of Technology Sydney in 2010. Prior to that, they successfully obtained a Bachelor's degree in Science from the University of Sydney between 1996 and 1999.