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Keaton Bedell is a seasoned professional with extensive experience in product management and strategy within the healthcare and technology sectors. Currently, Keaton serves as the Co-founder and CEO of Bridge since January 2023. Prior roles include Head of New Products at Modern Fertility, where Keaton played a key role in a successful acquisition by Ro for $220 million, and Product Manager at McKinsey & Company, focusing on healthcare analytics. At Cota Healthcare, Keaton launched innovative oncology data products, while earlier experience as Strategy Manager at Razorfish involved consulting for high-profile clients such as Spotify and the United Nations. Educational credentials include a Bachelor of Arts in American Studies from Georgetown University and various specialized courses in data science and user experience design.