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Craig Pfeffer has extensive experience in business development and franchising. Craig served as the Director of Business Development at Bricks 4 Kidz and Franchise Ventures. Craig also worked as an independent franchise developer for various nationwide concepts through their own company, Craig Pfeffer Franchising. Prior to that, they held roles as a Franchise Developer at Online Outpost / Bidway, Co-owner/Operations Manager at Genesis Broadcasting, and Owner/Operator at Corporate Star Entertainment. Craig began their career as a Jock at KZLA.

Craig Pfeffer completed their education at the University of Wisconsin-Oshkosh in 2018, where they obtained a Bachelor's degree in Broadcast Communications. Prior to that, they attended Marquette University High School, where they pursued a College Prep curriculum with a focus on Broadcast Journalism.