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Hani Itani is a seasoned professional in trade marketing with extensive experience across the MENA and GCC regions. Currently serving as a Senior Trade Marketing Manager at BRF since August 2021, Hani has a proven track record in driving B2B e-commerce growth and successfully transitioning offline sales to online platforms at JTI, where Hani worked from May 2016 to August 2021 in various roles that included managing trade marketing and commercial planning. Prior to JTI, Hani held positions at Unilever, Bloomberg LP, PepsiCo, Middle East Capital Group, and BAT, focusing on customer development, sales operations, and trade marketing. Hani's academic background includes an MBA from IE University and a B.S. in Banking and Finance from Lebanese American University, along with initial studies in Mathematics at the American University of Beirut.