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Samantha Catford is an accomplished marketing professional with extensive experience in brand management and marketing strategy. Currently serving as the Head of Brand Marketing at BrewDog since August 2022, Samantha has previously held the position of Senior Marketing Manager within the same company. Prior to BrewDog, Samantha was the Group Marketing Manager at SHUFL. from July 2019 to March 2022 and worked as Brand Manager at KBE Drinks, where the focus was on the Kingfisher Beer and Asian drinks portfolio. Samantha's experience also includes serving as Brand Manager at Shepherd Neame Ltd., overseeing multiple international beer and cider brands, and working as a Marketing and Event Coordinator at Amelix. Earlier career roles included sales administration at Powakaddy International Ltd and GSI Insurance Services. Samantha's educational background includes attending St Edmunds School Canterbury from 1999 to 2010.