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Pedro Z. is an experienced executive with a diverse background in leadership and digital marketing. Currently serving as the Diretor Executivo at Breton since November 2021, Pedro Z. has also been the Diretor de Planejamento and co-founder at BVZ / Agência since January 2011, where responsibilities include managing client accounts focused on e-commerce and online media investments. Additionally, Pedro Z. founded Knit in April 2020, adapting to the challenges posed by the COVID-19 pandemic, which led to a significant transformation in the industry and encouraged innovation in product development.