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Brian Baxter has over 25 years of experience in the retail and e-commerce industries. Brian began their career in 1995 as a National Account Manager at Sealy. In 2005, they became the Enterprise Vice President of Merchandising at Sleep Train. In 2014, they moved to Mattress Firm, where they held the roles of VP of Merchandising - Innovation and Sourcing and SVP Merchandising. In 2016, they became VP Business Development at bedgear Performance Bedding. In 2017, they joined Brentwood Home, where they held the roles of SVP of Business Development, VP Business Development, and VP of Merchandising and Retail Experience. In 2018, they joined Avocado Green Brands as Chief Revenue Officer and Board Member.

Brian Baxter attended California State University-Sacramento.