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Matt Nichols has a diverse work experience in the sports industry. Matt currently holds the position of Head of Insights & Strategy at Brentford Football Club since June 2022. Prior to this, they were an Intel and Insights Manager at the same club from September 2019 to June 2022.

Matt has also worked as a Freelance Sports Business Consultant in 2019.

Earlier in their career, Matt held the role of Insights Manager at Pitch International from December 2017 to February 2019, where they conducted pre-sales research for various sports rights holders.

Matt was an Analyst, Sponsorship at Sportcal from February 2017 to November 2017, where they led research and writing for sponsorship rights valuation reports. Matt also worked as a Researcher in Sports Sponsorship at Sportcal from January 2016 to January 2017.

Matt gained experience as a Communications and Marketing Executive at England's Barmy Army Limited from October 2014 to January 2016, where they wrote sponsorship proposals and managed social media platforms for the England cricket supporters club.

Matt started their career as a Sales and Marketing Intern at Valeport in July 2014, where they reviewed written content, conducted market research, and defined social media policies.

Furthermore, Matt had work experience at England's Barmy Army Limited from June 2012 to August 2013, where they worked on sponsorships, social media management, and content writing.

Matt Nichols attended the University of Exeter from 2011 to 2014, where they earned a Bachelor's Degree in History.