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Natalie Pavlovskaya has a wealth of experience in marketing and product management, starting in 2012 when they were a Marketing Specialist and Social Media Executive at MageWorx. Natalie then moved on to become Chief Marketing Officer at HES FinTech, where they were responsible for the company's rebrand and successful introduction of new marketing channels. In 2017, they became Chief Marketing Officer at GiniMachine: AI Credit Scoring, where they took ownership of bringing a brand new AI credit scoring platform to the market. In 2020, they took on the role of Product Marketing Lead at SpurIT eCommerce Solutions, and is currently working as Marketing Director at Breaking Equity.

Natalie Pavlovskaya has a Bachelor of Science in Romano-Germanic Philology from Vitebski Dzjaržauny Universitet imja P.M. Mašerova, which they completed in 2009. In 2020, they began a Level 6 - Diploma in Professional Marketing from CIM | The Chartered Institute of Marketing.