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Daniel Croona has over 20 years of work experience in the IT industry. Daniel started their career in 1999 as a Developer at Media Svar, where they worked on web development and design using ASP and PHP. After a couple of years, they were moved to an internal department focused on developing the local web portal Tjohoo.

In 2001, they joined Euroseek AB as the CTO of Euroseek portal development, where they assembled a team to develop a portal to complement their search engine. However, due to the economic "bubble" in the IT industry, they decided to leave the company after a little over a year.

From 2002 to 2004, Daniel worked as a Senior Developer at CoreTrek AS. In 2003, they joined Bravosystem AB as a Senior Developer and also took on the role of an E-commerce Manager, where they served as a consultant in web development and management. Their main assignments during this period were serving as an e-commerce manager for Ginza Musik AB and a front-end developer for Follow-Up Systems AB.

In 2007, Daniel became the CEO and Owner of Bravomedia AB, where they assumed overall responsibility for the company. This marks their current position.

Daniel Croona's education history begins in 1988 when they attended Kyrkerörsskolan until 1991. Then, from 1993 to 1995, they attended Ållebergsgymnasiet. Later, from 1996 to 1998, they enrolled at Jönköping University. Additionally, they participated in RYLA, although the specific years of this program are not provided.