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Siri Holstad Johannessen currently serves as the Head of Sales and Distributors for SWIX Globally at Brav since January 2023. Prior to this role, Siri held various leadership positions at Schibsted from April 2016 to January 2024, including Head of B2B Consumer Business News Media, Head of Sales & Marketing for Common Schibsted Products, and Head of B2B Consumer Business Schibsted Norway, responsible for maximizing subscriber numbers for Schibsted Norway Subscription Media. Siri also served as the Head of Circulation and Subscription at Aftenposten from June 2013 to April 2016, overseeing subscription revenues and circulation for Norway’s largest newspaper. Earlier experience includes leading subscription sales at Morgenbladet, as well as roles in marketing and sales at Axellus AS, Kinareiser, and other companies. Siri holds a Bachelor's degree in Relasjonsledelse og markedsføring from Kristiania University College and completed a program in Tourism and Travel Services Management at Oslo and Akershus University College.