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Caroline Karlström (formerly Zachrisson) is an experienced marketing and communications professional with a diverse background in leadership roles. Currently serving as Head of eCom and Marketing at Lundhags since September 2020, Caroline also manages brand marketing for Lundhags. As the CEO of Communication Karlstrom AB since August 2002, Caroline provides expertise in marketing, branding, communication strategy, and digital design. Caroline has held board membership with the Scandinavian Outdoor Group since September 2018 and previously worked as Global Marketing Manager at Lundhags Skomakarna AB and in various roles at Pfizer and Jerry Bergström AB, contributing to the growth of online media production. Caroline's educational background includes studies at Stockholm University, Paris-American Academy Art School, and Uppsala University.