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Bas Lanser possesses extensive experience in the hospitality and merchandising sectors, currently serving as a representative for Brandwise Group in collaboration with Procter & Gamble since July 2019. Previous roles include merchandising at CPM Nederland and a specialized merchandising position at Family. Earlier experience spans various leadership and operational positions in multiple restaurants and cafes, demonstrating a strong background in customer service and management. Bas Lanser's educational foundation includes a HAVO-MBO degree in Economie from Amsterdam College and completion of a Sociale Hygiëne course.